Jager Boutique

External

Internal

Opportunities

Threats

Strengths

New environment protection

Laws offer new sales Opportunities

Flexible management facilitates early

entry into new areas

New scientific knowledge about harmful effects from the production process

Technical know-how facilities conversion to eco-friendly production methods

Weaknesses

Potential demands, created by increased

green awareness, cannot be responded to

because of insufficient finance

Rivals are offering eco-friendly alternatives

Lack of know-how slows down reactions to this