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Green Management: A powerful Reality (P.5~17)

* Recycled materials

*Clear issue:

New international standards, political, and concerned consumers will demand accountability from companies in

their green marketing and management efforts.

*Holistic Management: New Paradigms

Table 1.1 Old versus New Paradigms.

*Why Organizations Need Green Management

@Total quality environment management (TQEM).

@ISO 14000 series.

*The time is ripe for green change

*The role of green Consumers: The green Backlash

*Gap between Green Consumers and Multinationals

In sum, the green backlash consists of:

1, Consumer’s perceived lack of a personal connection between the products they buy, the companies that make them,

and the environment.

2, the premium pricing of green goods (where applicable)

3, the lack of personal involvement – and control – in shaping the multinational agenda in green management through

consumerism.

*Green consumers as a growth market

*Green list

1, View your organization holistically; it is a set of system that have interconnections to each unit and nature.

2, Prepare a list of questions that your organization faces in greening its operations, Does it need to revise its accounting methods? Manufacturing? Marketing?

3, Define management’s worldview, is it mechanistic or humanistic? Does it see its relationship with society and nature as

a confrontation or an opportunity for harmony and growth?

4, Determine whether or not the organization practices total quality environmental management or at least have policies

in place to implement it.

5, Identify programs that are in place to make green marketing and management bottom-line issues.

Green Management: Action

*John Davis, the author of Greening Business, defines sustainable management as the following “re-orientations in business life”

1, A corporate vision of stewardship      2, An appropriate scale of operation

3, The measuring of sustainability          4, Flexible work arrangements

5, An orchestral style of management   6, Enduring quality (kaizen, TQEM)

7, Just forms of ownership                     8, Convivial rules of the business game

9, Systemic technology

*Table 3.1 Edison Award Winners (1991-1993)

*Greenlist

1, Corporate priority                    2, Integrated management

3, Process of improvement           4, Employee education

5, Prior assessment                       6, Products and services

7, Customer advice                        8, Facilities and operations

9, Research                                    10, Precautionary approach

11, Contractors and suppliers      12, Emergency preparation

13, Transfer of technology          14, Contributing to common efforts

15, Openness to concerns             16, Compliance and reporting